I have had many women ask me lately to define what a brand is. It is often perceived to be your business name and logo but in fact it is much more than that. A brand identity encompasses many aspects and I will cover a few in this article.
As you can tell, I have been using a lot of video as part of my online marketing strategy and it can be a tricky process. The world of media leaves many of us with more questions then it does answers. Our teenagers tend to know more about it and get a grasp of it faster then we can consider it. However, there is some good news.
Technology today has provided us with the opportunity to utilise multiple forms of media with ease and style. It's just a matter of being shown 'how'. You don’t even need top of the line equipment. Because files need to be compressed before they can be uploaded, you don't need state of the art gear, you just need to know some basics.
These days more and more people are expecting to see or hear something on your website as opposed to just reading about it. Think about it – wouldn't you much rather watch a 3 minute video of someone talking about what they do as opposed to having to read a mountain of text? And please be considerate of those visual people like me who love to see interesting pictures and colors on a page.
In business, observing Feng Shui rules… is a sound way of creating opportunities for growth, raising your business profile, attracting customers, raising profits and expanding turnover. Feng Shui Master Lillian Too, The Complete Illustrated Guide to Feng Shui
To open your mind to the possibilities of Feng Shui for your online business is completely empowering. You have the opportunity to create a deliberate and magnetic silent message to your clients before they even read who you are, what you do and what you have to offer them, and done well this can give you a leading edge in any field.
You only have one chance to make an awesome first and lasting impression and this is especially crucial to an online business; with thick competition and only a few significant seconds that a potential client may spend on your site, the impact you have on their physical senses is paramount. Although we would like to believe that our logical information and good product will be enough, the truth is that people do not always remember this, as much as they will always remember how something made them feel.
Doing business offline or online would not be complete without clients or customers. Whether you are selling a product or service, you will always have to attract people to what you are offering and encourage them to take action. Generating more clients is a priority for any business and should be done consistently.
