If you base any aspect of your business around social media BEWARE. It makes me shudder when I look at people that have developed an entire business around a single aspect of social media.
Take a look at Facebook’s decision recently to kill off Fan Pages and call them Business Pages or Like Pages. If you had based your entire business around the word Fan, your business has been stymied in one single swoop. Were you consulted? No. What can you do about it? Not a lot. Just resposition yourself and get all your marketing, branding and websites updated. Now that’s a budget blow out no business needs.
Facebook Like pages are a great way to establish your expertise in your business niche. Publishing a blog is another way to share information with your target market and the search engines love them. Blogs can be indexed in as quickly as just 10 minutes after you make a change.
What if you could make an update to your blog and have it automatically update your Facebook Like Page? To have your latest blog entry post directly into your Fan Page?
An online link basically refers to a connection or clickable link online. On the internet, online links are a vital component of websites and can even help you improve your search engine ranking. Links are a great way to build relationships and help business owners establish trust among their visitors and customers.
There are many ways to use links for business success. First, start with the content you are already providnig on your site. All the information you’ve provided on your site about yourself, your business, testimonials and other relevant things that you know will be useful to your website visitors. Each of these sections can be reached by the use of an online link.
